I strongly recommend the reading and viewing of the two links below. The video is well put together and easy to follow. The article is loaded with economic jargon, but offers lots of insight into an ongoing trend in production and consumption since the 1950s.
(article) http://www.scribd.com/doc/965920/LebowArticle
(video) http://www.urbandharma.org/udharma12/budeco.html
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